Stop! It's Business Time for Cash4Gold-IE and MC Hammer

- Cash4Gold has Made MC Hammer, Three-Time Grammy Award-Winner, a Partner and Announces Drum 'n' Bass Legend Goldie Will Star in UK TV Adverts

Cash4Gold (http://www.Cash4Gold.com), the world's #1 gold buyer direct from consumers, has announced that MC Hammer has a financial interest in the business and will feature alongside Goldie in its next UK TV advert. The company, which has used technology to transform the practice of buying and selling gold, has serviced more than 900,000 satisfied customers in the UK, U.S., Canada, Germany, Spain and the Netherlands.

Three-time Grammy Award Winner MC Hammer is a social media expert and has lectured on the subject at prestigious universities as Harvard and Stanford. He has more than 1.5 million followers on Twitter (http://twitter.com/MCHammer) and has been advising Cash4Gold on ways to expand the business by employing social media technologies to reach customers.

Earlier this year MC Hammer featured in the company's highly acclaimed Super Bowl advert in the United States, following which Cash4Gold launched a national competition to find a UK celebrity to appear in its British TV commercials. The British public, through suggestions submitted via the website http://uk.cash4gold.com voted Goldie as its favourite UK celebrity to feature in an upcoming Cash4Gold advert during a competition. The lucky contest winner will join Goldie, Hammer and Aronson for tea tomorrow (12pm) at Gordon Ramsay at Claridge's. Members of the media are welcome to come by to conduct interviews and photograph the event.

Goldie is a well-known personality who will bring a smile to the faces of the British public. His musical abilities were recently showcased in a different light on the BBC television programme Classic Goldie, on which he learnt to write a score for The Proms. He has also has appeared in several films, most notably the James Bond film The World Is Not Enough and Guy Ritchie's Snatch.

"We are delighted that the iconic MC Hammer has joined Cash4Gold as a partner" said Cash4Gold CEO Jeff Aronson. "As a company we have worked closely with Hammer on projects ranging from the Super Bowl ad to numerous charitable events with Feed The Children. In fact, on Wednesday we will be visiting a primary school in Sheffield to partner with the organisation and serve breakfast to children. It is a thrill to welcome Goldie onto the team and I think the British public will really enjoy seeing him in our UK adverts -his name, talents, broad appeal and famous gold teeth make him the perfect fit for Cash4Gold."

"Cash4Gold is a growing business and I'm excited to have been so closely involved," said MC Hammer. "We've had a great working relationship in the United States. It's going to be really fun bringing our brand and services to the people of the UK along with Goldie. We're going to let everyone know that it's time to take that broken or unwanted gold and get it sold. We're melting gold, baby!"

"It is an honour to have been voted by the British public as their favourite UK celebrity to feature in the ad," said Goldie. "I'm looking forward to a strong and close relationship with Cash4Gold. While Cash4Gold has already launched in the UK, I won't be sending in my gold teeth just yet as I'm sure that they will be part of my appeal for the ad".

Cash4Gold launched in the UK back in July and the company plans to continue its international expansion into six additional countries during 2010. U.K. residents who would like to sell their unwanted jewellery can visit http://www.Cash4Gold.com or call +44(0)800-064-GOLD(4653).

About Cash4Gold

Now open for business in the U.K., Cash4Gold is already well-established as the world's No. 1 buyer of precious metals, including gold, silver and platinum, from the general public. Cash4Gold has served over 900,000 customers since its inception, paying out millions of pounds for their broken or unwanted items. From its new base of operations in Sheffield, a city with a rich history in metal-working, Cash4Gold is effectively providing its fast, secure, convenient, discreet and 100 percent satisfaction guaranteed services to customers all across the United Kingdom. Visit Cash4Gold's website at http://www.cash4gold.com or call +44(0)800-064-GOLD(4653).